This one was kick to work on - I actually got to see the "finished" whiteboard which was used on the project. That was an impressive piece of felt tipped artwork!
The production team was excellent to work with and the clients had a good sense of where they wanted to be in terms of tone - a good balance between being knowledgeable, warm and easy to relate to. The focus here was on providing information to folks who had a good grasp of the subject matter already - no need to "sell" anyone. Just help them understand how the new Vault software would break down barriers and let everyone communicate directly.
Wednesday, August 10, 2011
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